中秋四天连假:马祖订房率最高,补助促使离岛与南部成为热门去处
Zhōng‑qiū lián‑jià : Mǎ‑zǔ dìng‑fáng‑lǜ zuì‑gāo , bǔ‑zhù cù‑shǐ lí‑dǎo yǔ nán‑bù chéng‑wéi rè‑mén qù‑chù
Mid‑Autumn four‑day holiday: Matsu top in bookings; subsidies drive interest in outlying islands and southern cities
今年中秋连假与教师节合并,假期自2026年9月25日到28日共四天,吸引许多人安排返乡或短程旅行。jīn nián zhōng qiū lián jià yǔ jiào shī jié hé bìng , jià qī zì 2026年9月25日 dào 28日 gòng sì tiān , xī yǐn xǔ duō rén ān pái fǎn xiāng huò duǎn chéng lǚ xíng 。This year's Mid-Autumn long weekend coincides with Teacher's Day; the holiday runs from September 25 to 28, 2026 (four days), attracting many people to return home or take short trips.官方统计前三个假日(9月25至27日)的整体全台订房率约为54.48%,但离岛与南部旅宿需求明显升温。guān fāng tǒng jì qián sān gè jià rì ( 9月25至27日 ) de zhěng tǐ quán tái dìng fáng lǜ yuē wéi 54.48% , dàn lí dǎo yǔ nán bù lǚ sù xū qiú míng xiǎn shēng wēn 。Official statistics show that across the first three holiday days (Sep 25–27) the overall Taiwan booking rate was about 54.48%, but demand for accommodations in the offshore islands and southern region clearly warmed up.
其中连江县(马祖)在前三日的订房率以72.43%居全台之首,台南与澎湖分别以63.07%与62.87%位居第二、第三。qí zhōng lián jiāng xiàn ( mǎ zǔ ) zài qián sān rì de dìng fáng lǜ yǐ 72.43% jū quán tái zhī shǒu , tái nán yǔ péng hú fēn bié yǐ 63.07% yǔ 62.87% wèi jū dì èr 、 dì sān 。Among them, Lianjiang County (Matsu) ranked first nationwide in booking rate over the first three days at 72.43%; Tainan and Penghu were second and third with 63.07% and 62.87%, respectively.地方政府与业者表示,九月一日启动的新一波国内旅宿平日补助,以及对离岛给予较高补贴,是带动此波出游潮的重要因素。dì fāng zhèng fǔ yǔ yè zhě biǎo shì , jiǔ yuè yī rì qǐ dòng de xīn yī bō guó nèi lǚ sù píng rì bǔ zhù , yǐ jí duì lí dǎo jǐ yǔ bǐ jiào gāo bǔ tiē , shì dài dòng cǐ bō chū yóu cháo de zhòng yào yīn sù 。Local governments and operators say the new wave of weekday domestic accommodation subsidies launched on September 1, along with higher subsidies for the offshore islands, are important factors driving this travel surge.
补助规模方面,一般地区可获得最高NT$800与NT$1,200的分项补贴(上限NT$2,000),离岛则有高达NT$1,000与NT$1,500的补助(上限NT$2,500);bǔ zhù guī mó fāng miàn , yì bān dì qū kě huò dé zuì gāo NT$800 yǔ NT$1,200 de fēn xiàng bǔ tiē ( shàng xiàn NT$2,000 ) , lí dǎo zé yǒu gāo dá NT$1,000 yǔ NT$1,500 de bǔ zhù ( shàng xiàn NT$2,500 ) ;In terms of subsidy scale, general areas can receive itemized subsidies up to NT$800 and NT$1,200 (cap NT$2,000), while the islands have subsidies up to NT$1,000 and NT$1,500 (cap NT$2,500);登记自八月底启动、补助自九月一日起生效。dēng jì zì bā yuè dǐ qǐ dòng 、 bǔ zhù zì jiǔ yuè yī rì qǐ shēng xiào 。Registration began at the end of August, and the subsidies took effect from September 1.为配合补助,马祖也推出加班交通、住宿、餐饮与购物折扣,并针对岛上季节性美食(例如肥美的秋季淡菜)强力行销,吸引旅客体验在地风味。wèi pèi hé bǔ zhù , mǎ zǔ yě tuī chū jiā bān jiāo tōng 、 zhù sù 、 cān yǐn yǔ gòu wù zhé kòu , bìng zhēn duì dǎo shàng jì jié xìng měi shí ( lì rú féi měi de qiū jì dàn cài ) qiáng lì xíng xiāo , xī yǐn lǚ kè tǐ yàn zài dì fēng wèi 。To match the subsidies, Matsu also launched extra transport, lodging, dining and shopping discounts, and strongly promoted seasonal local foods (for example, plump autumn mussels) to attract visitors to experience local flavors.
观察今年旅游动向,可见与去年以台北、新北、苗栗为主的中秋热点不同,游客趋向前往离岛与南部城市,显示补助与地方促销改变了旅游分布。guān chá jīn nián lǚ yóu dòng xiàng , kě jiàn yǔ qù nián yǐ tái běi 、 xīn běi 、 miáo lì wéi zhǔ de zhōng qiū rè diǎn bù tóng , yóu kè qū xiàng qián wǎng lí dǎo yǔ nán bù chéng shì , xiǎn shì bǔ zhù yǔ dì fāng cù xiāo gǎi biàn le lǚ yóu fēn bù 。Observing this year's travel trends, unlike last year's Mid-Autumn hotspots centered on Taipei, New Taipei and Miaoli, tourists are tending to head to the islands and southern cities, showing that subsidies and local promotions changed travel distribution.对于习惯在中秋团圆赏月、购买月饼或在户外烤肉的家庭来说,短途离岛或南部行程提供了不同的节庆选择与风味体验。duì yú xí guàn zài zhōng qiū tuán yuán shǎng yuè 、 gòu mǎi yuè bǐng huò zài hù wài kǎo ròu de jiā tíng lái shuō , duǎn tú lí dǎo huò nán bù xíng chéng tí gōng le bù tóng de jié jì xuǎn zé yǔ fēng wèi tǐ yàn 。For families used to reuniting for Mid-Autumn moon-gazing, buying mooncakes, or barbecuing outdoors, short trips to the islands or southern areas offer different festive choices and flavor experiences.