台湾好汤 2026–2027 年活动在台中谷关于 9 月 4 日公开启动。Tái wān hǎo tāng 2026–2027 nián huó dòng zài Tái zhōng Gǔ guān yú 9 yuè 4 rì gōng kāi qǐ dòng 。Taiwan Hot Springs 2026–2027 events publicly launched in Guguan, Taichung on September 4.这次活动主题是「四季泉旅．台式疗愈」，要推广全年泡汤旅游，连结全台 19 个温泉区，活动会进行到 2027 年中。Zhè cì huó dòng zhǔ tí shì “Sì jì Quán lǚ · Tái shì liáo yù”, yào tuī guǎng quán nián pào tāng lǚ yóu, lián jiē quán Tái 19 gè wēn quán qū, huó dòng huì jìn xíng dào 2027 nián zhōng 。This event's theme is "Four Seasons Spring Journeys · Taiwanese Healing," promoting year-round hot-spring travel, linking 19 hot-spring areas across Taiwan, and the event runs until mid-2027.

启动周末有主题游行和谷关光节，9 月 5 日有部落与森林健行，晚上还有星空音乐会。Qǐ dòng zhōu mò yǒu zhǔ tí yóu xíng hé Gǔ guān Guāng jié, 9 yuè 5 rì yǒu bù luò yǔ sēn lín jiàn xíng, wǎn shàng hái yǒu xīng kōng yīn yuè huì 。The launch weekend has a themed parade and Guguan Light Festival; on September 5 there will be tribal and forest hikes, and a starry-sky concert in the evening.主办单位从十月起推出票券和商店优惠，包括 NT$299 通用券和双十一买一送一的限时活动。Zhǔ bàn dān wèi cóng shí yuè qǐ tuī chū piào quàn hé shāng diàn yōu huì, bāo kuò NT$299 tōng yòng quàn hé shuāng shí yī mǎi yī sòng yī de xiàn shí huó dòng 。The organizers will launch tickets and store discounts from October, including an NT$299 universal voucher and a limited buy-one-get-one deal for Double Eleven.

观光局邀请多位泉旅引路人，像是主厨 Edward Lee 和设计、媒体与旅游界的人，介绍在地美食、手作与故事。Guān guāng jú yāo qǐng duō wèi Quán lǚ yǐn lù rén, xiàng shì zhǔ chú Edward Lee hé shè jì 、 méi tǐ yǔ lǚ yóu jiè de rén, jiè shào zài dì měi shí 、 shǒu zuò yǔ gù shì 。The Tourism Bureau invited several spring-tour guides, like chef Edward Lee and people from design, media, and travel, to introduce local food, crafts, and stories.为鼓励过夜，首 200 名参加健行并订指定合法住宿者，可获 NT$500 折抵；Wèi gǔ lì guò yè, shǒu 200 míng cān jiā jiàn xíng bìng dìng zhǐ dìng hé fǎ sù shè zhù zhě, kě huò NT$500 zhé dǐ ;To encourage overnight stays, the first 200 people who join the hike and book specified legal accommodations can get NT$500 off;另搭配九月起的平日旅游补助（最高 NT$2,000）。Lìng dā pèi jiǔ yuè qǐ de píng rì lǚ yóu bǔ zhù （zuì gāo NT$2,000）。Additionally, there is a weekday travel subsidy from September (up to NT$2,000).

公路单位提醒，9 月 4 日游行会使用台 8 线（公里 33.6–34.2），当晚会有临时管制。Gōng lù dān wèi tí xǐng, 9 yuè 4 rì yóu xíng huì shǐ yòng Tái 8 xiàn （gōng lǐ 33.6–34.2），dāng wǎn huì yǒu lín shí guǎn zhì 。Road authorities remind that the September 4 parade will use Provincial Highway 8 (km 33.6–34.2), with temporary controls that night.谷关光节灯光每天 17:30–21:30，从 9 月 4 日到 11 月 1 日；Gǔ guān Guāng jié dēng guāng měi tiān 17:30–21:30, cóng 9 yuè 4 rì dào 11 yuè 1 rì 。Guguan Light Festival lights are on daily 17:30–21:30, from September 4 to November 1.梨山灯区另订 12 月 5 日到 1 月 3 日。Lí shān dēng qū lìng dìng 12 yuè 5 rì dào 1 yuè 3 rì 。The Lishan lantern area is set separately from December 5 to January 3.活动也以健检式旅游和国际市场为目标，结合温泉、食物、文化和森林景点。Huó dòng yě yǐ jiàn jiǎn shì lǚ yóu hé guó jì shì chǎng wéi mù biāo, jié hé wēn quán 、 shí wù 、 wén huà hé sēn lín jǐng diǎn 。The event also targets checkup-style travel and international markets, combining hot springs, food, culture, and forest attractions.

「台湾好汤」2026–2027 宣传活动于9月4日在台中谷关举行启动仪式，主题为「四季泉旅．台式疗愈」，目标推广全年温泉旅游，并结合美食、文化与森林游憩。「 Táiwān hǎo tāng 」 2026–2027 xuān chuán huó dòng yú 9 yuè 4 rì zài Táizhōng Gǔguān jǔ xíng qǐ dòng yí shì ， zhǔ tí wéi 「 sì jì quán lǚ · tái shì liáo yù 」 ， mù biāo tuī guǎng quán nián wēn quán lǚ yóu ， bìng jié hé měi shí 、 wén huà yǔ sēn lín yóu qì ."Taiwan Hot Springs" 2026–2027 promotional campaign held a launch ceremony on September 4 in Guguan, Taichung, with the theme 'Four-Season Spring Journeys · Taiwanese-style Healing', aiming to promote year-round hot spring tourism and combine food, culture and forest recreation.整体活动串连全台19处示范温泉区，活动期规划至2027年6月左右。zhěng tǐ huó dòng chuàn lián quán Tái 19 chù shì fàn wēn quán qū ， huó dòng qī guī huà zhì 2027 nián 6 yuè zuǒ yòu .Overall the event links 19 model hot spring areas across Taiwan, with the event period planned until around June 2027.

启动周末在谷关将安排主题游行与谷地光节（每日17:30–21:30，9月4日至11月1日），9月5日安排部落与森林健行，以及夜间「星空」音乐会；qǐ dòng zhōu mò zài Gǔguān jiāng ān pái zhǔ tí yóu xíng yǔ Gǔ dì guāng jié （ měi rì 17:30–21:30 ， 9 yuè 4 rì zhì 11 yuè 1 rì ） ， 9 yuè 5 rì ān pái bù luò yǔ sēn lín jiàn xíng ， yǐ jí yè jiān 「 xīng kōng 」 yīn yuè huì ;The launch weekend in Guguan will include a themed parade and the valley light festival (daily 17:30–21:30, Sept 4–Nov 1); Sept 5 will have tribal and forest hikes and a nighttime 'Starry Sky' concert;梨山则有12月5日至1月3日的灯光节演出。Lí shān zé yǒu 12 yuè 5 rì zhì 1 yuè 3 rì de dēng guāng jié yǎn chū .In Lishan there will be a light festival performance from December 5 to January 3.公路单位公告9月4日游行路段将在台8线33.6–34.2公里实施临时交通管制。gōng lù dān wèi gōng gào 9 yuè 4 rì yóu xíng lù duàn jiāng zài Tái 8 xiàn 33.6–34.2 gōng lǐ shí shī lín shí jiāo tōng guǎn zhì .The highway authority announced that on September 4 the parade section on Provincial Highway 8 between km 33.6–34.2 will have temporary traffic control.

行销面推出多种促销：10月起有指定优惠（含新台币299元通用券）与双11买一送一等限时方案；xíng xiāo miàn tuī chū duō zhǒng cù xiāo ： 10 yuè qǐ yǒu zhǐ dìng yōu huì （ hán xīn tái bì 299 yuán tōng yòng quàn ） yǔ shuāng 11 mǎi yī sòng yī děng xiàn shí fāng àn ;On the marketing side they launched various promotions: from October designated discounts (including a NT$299 universal voucher) and double-11 buy-one-get-one limited-time offers;为鼓励住宿，参加指定健行并预订合法旅宿的前200名可获500元住宿回馈，另配合自9月起的平日旅游补助（最高可达2000元）。wèi gǔ lì zhù sù ， cān jiā zhǐ dìng jiàn xíng bìng yù dìng hé fǎ lǚ sù de qián 200 míng kě huò 500 yuán zhù sù huí kuì ， lìng pèi hé zì 9 yuè qǐ de píng rì lǚ yóu bǔ zhù （ zuì gāo kě dá 2000 yuán ） .To encourage lodging, the first 200 people who join designated hikes and book legal accommodations can get a NT$500 lodging rebate; additionally there is a weekday travel subsidy from September (up to NT$2000).观光单位也邀请包括主厨李氏在内的「泉旅引路人」及设计、媒体与旅游领域人士，向日本、韩国、港澳、东南亚与西方等海外市场推广台式温泉与在地故事。guān guāng dān wèi yě yāo qǐng bāo kuò zhǔ chú Lǐ shì zài nèi de 「 quán lǚ yǐn lù rén 」 jí shè jì 、 méi tǐ yǔ lǚ yóu lǐng yù rén shì ， xiàng Rì běn 、 Hán guó 、 Gǎng Ào 、 Dōng Nán Yà yǔ Xī fāng děng hǎi wài shì chǎng tuī guǎng tái shì wēn quán yǔ zài dì gù shì .The tourism authorities also invited 'spring-tour guides' including chef Mr. Li and professionals in design, media and tourism to promote Taiwanese-style hot springs and local stories to overseas markets such as Japan, Korea, Hong Kong and Macau, Southeast Asia and the West.

2026–2027 年的观光推广活动“台湾好汤”已于 2026 年 9 月 4 日在台中谷关举行启动仪式，活动主题为「四季泉旅·台式疗愈」，意在推广全年可行的温泉旅行模式，并把温泉体验与在地美食、工艺与文化故事结合起来。2026–2027 nián de guān guāng tuī guǎng huó dòng “ Táiwān hǎo tāng ” yǐ yú 2026 nián 9 yuè 4 rì zài Táizhōng Gǔguān jǔ xíng qǐ dòng yí shì ， huó dòng zhǔ tí wéi 「 sì jì quán lǚ · tái shì liáo yù 」 ， yì zài tuī guǎng quán nián kě xíng de wēn quán lǚ xíng mó shì ， bìng bǎ wēn quán tǐ yàn yǔ zài dì měi shí 、 gōng yì yǔ wén huà gù shì jié hé qǐ lái 。The 2026–2027 tourism promotion campaign “Taiwan Good Hot Springs” launched on September 4, 2026 in Guguan, Taichung, with the theme “Four-Season Spring Journeys · Taiwanese-style Healing,” aiming to promote a year-round feasible hot-spring travel model and to combine hot-spring experiences with local cuisine, crafts, and cultural stories.

该活动串联岛内 19 个重点温泉区，预计推广期持续到 2027 年 6 月。gāi huó dòng chuàn lián dǎo nèi 19 gè zhòng diǎn wēn quán qū ， yù jì tuī guǎng qī chí xù dào 2027 nián 6 yuè 。The event links 19 key hot-spring areas on the island and the promotion is expected to run through June 2027.开幕周末在谷关安排了主题游行与峡谷光影节（每日 17:30–21:30 点灯，谷关场 9 月 4 日至 11 月 1 日），9 月 5 日则有部落与森林健行以及夜间星空音乐会等体验项目。kāi mù zhōu mò zài Gǔguān ān pái le zhǔ tí yóu xíng yǔ xiá gǔ guāng yǐng jié （ měi rì 17:30–21:30 diǎn dēng ， Gǔguān chǎng 9 yuè 4 rì zhì 11 yuè 1 rì ） ， 9 yuè 5 rì zé yǒu bù luò yǔ sēn lín jiàn xíng yǐ jí yè jiān xīng kōng yīn yuè huì děng tǐ yàn xiàng mù 。For the opening weekend in Guguan there were a themed parade and a canyon light-and-shadow festival (lights on daily 17:30–21:30, Guguan site from Sept 4 to Nov 1); on Sept 5 there were tribal and forest hikes and a nighttime stargazing concert among other experiences.

主办单位推出多项促销与补助：从 10 月起有精选温泉优惠与每张 299 元通用券，双十一期间还将有买一送一限定商品；zhǔ bàn dān wèi tuī chū duō xiàng cù xiāo yǔ bǔ zhù ： cóng 10 yuè qǐ yǒu jīng xuǎn wēn quán yōu huì yǔ měi zhāng 299 yuán tōng yòng quàn ， shuāng shí yī qī jiān hái jiāng yǒu mǎi yī sòng yī xiàn dìng shāng pǐn ；The organizers launched several promotions and subsidies: from October there are selected hot-spring discounts and a universal voucher worth 299 NT each, and during Double Eleven there will be limited buy-one-get-one-free items;另为鼓励过夜，参加指定健行并入住合格旅宿的前 200 人可获 500 元住宿回馈，并可搭配自 9 月起上路的平日国旅补助（最高 2,000 元）。lìng wéi gǔ lì guò yè ， cān jiā zhǐ dìng jiàn xíng bìng rù zhù hé gé lǚ sù de qián 200 rén kě huò 500 yuán zhù sù huí kuì ， bìng kě dā pèi zì 9 yuè qǐ shàng lù de píng rì guó lǚ bǔ zhù （ zuì gāo 2,000 yuán ）。To encourage overnight stays, the first 200 people who participate in designated hikes and stay at qualified lodgings can receive a 500 NT accommodation rebate, which can be combined with the weekday national travel subsidy starting in September (up to 2,000 NT).

为配合活动，公路主管机关发布交通管制通告，指出 9 月 4 日游行将沿省道台 8 线 33.6–34.2 公里路段实施临时交通管制，预计参与人数约 300–400 人。wèi pèi hé huó dòng ， gōng lù zhǔ guǎn jī guān fā bù jiāo tōng guǎn zhì tōng gào ， zhǐ chū 9 yuè 4 rì yóu xíng jiāng yán shēn shěng dào Tái 8 xiàn 33.6–34.2 gōng lǐ lù duàn shí shī lín shí jiāo tōng guǎn zhì ， yù jì cān yù rén shù yuē 300–400 rén 。To coordinate with the event, the highway authority issued a traffic control notice stating that the Sept 4 parade will implement temporary traffic control along Provincial Highway Tai 8 between kilometers 33.6–34.2, with an expected participation of about 300–400 people.主办方同时以国际市场为目标（日本、韩国、港澳、东南亚与西方市场），推动温泉与森林公园、地方美食及旅游商品的整合，强调“疗愈型”观光与对外推广。zhǔ bàn fāng tóng shí yǐ guó jì shì chǎng wéi mù biāo （ Rì běn 、 Hán guó 、 Gǎng Ào 、 Dōng nán Yà yǔ xī fāng shì chǎng ） ， tuī dòng wēn quán yǔ sēn lín gōng yuán 、 dì fāng měi shí jí lǚ yóu shāng pǐn de zhěng hé ， qiáng diào “ liáo yù xíng ” guān guāng yǔ duì wài tuī guǎng 。The organizers are also targeting international markets (Japan, Korea, Hong Kong & Macau, Southeast Asia, and Western markets) to integrate hot springs with forest parks, local cuisine, and tourism products, emphasizing therapeutic tourism and external promotion.