今年的台湾文博会分成两部分，连结举办。jīn nián de tái wān wén bó huì fēn chéng liǎng bù fèn lián jié jǔ bànThis year's Taiwan Cultural Expo is divided into two parts and held in conjunction.空总的文化策展在 8 月 1 日到 8 月 31 日展出，展区延伸到战情广场。kōng zǒng de wén huà cè zhǎn zài 8 yuè 1 rì dào 8 yuè 31 rì zhǎn chū zhǎn qū yán shēn dào zhàn qíng guǎng chǎngThe Air Force Cultural Curation is on display from August 1 to August 31, with the exhibition area extending to the Battle Affairs Plaza.南港展览馆 1 馆的品牌展在 8 月 6 日到 8 月 12 日举行，开放民众主要是 8 月 8 日到 8 月 12 日。nán gǎng zhǎn lǎn guǎn 1 guǎn de pǐn pái zhǎn zài 8 yuè 6 rì dào 8 yuè 12 rì jǔ xíng kāi fàng mín zhòng zhǔ yào shì 8 yuè 8 rì dào 8 yuè 12 rìThe brand exhibition at Nangang Exhibition Hall 1 runs from August 6 to August 12; public opening is mainly from August 8 to August 12.

今年主题为“第零位元”，品牌展副标题为“未来日常式”，强调 AI 时代的创意与生活。jīn nián zhǔ tí wéi “dì líng wèi yuán”, pǐn pái zhǎn fù biāo tí wéi “wèi lái rì cháng shì”, qiáng diào AI shí dài de chuàng yì yǔ shēng huóThis year's theme is 'Zero Bit'; the brand exhibition subtitle is 'Future Everyday Style', emphasizing creativity and life in the AI era.展览免费入场，但主办单位建议线上预约并排定进场时段，每个帐号每天限一个时段，现场也有排队入场。zhǎn lǎn miǎn fèi rù chǎng, dàn zhǔ bàn dān wèi jiàn yì xiàn shàng yù yuē bìng pái dìng jìn chǎng shí duàn, měi gè zhàng hào měi tiān xiàn yí gè shí duàn, xiàn chǎng yě yǒu pái duì rù chǎngAdmission to the exhibition is free, but organizers recommend online reservation and scheduling an entry time slot; each account is limited to one slot per day, and there is also on-site queuing.

今年规模扩大，有更多展位和国际品牌参与，并邀请多位海外买家线上线下洽谈。jīn nián guī mó kuò dà, yǒu gèng duō zhǎn wèi hé guó jì pǐn pái cān yù, bìng yāo qǐng duō wèi hǎi wài mǎi jiā xiàn shàng xiàn xià qià tánThis year the scale has expanded, with more booths and international brands participating, and several overseas buyers invited for online and offline negotiations.展区有五大潮流区与多种数位和沉浸式展示，也有原生台湾角色 IP 专区，现场设有商店与授权展示，参与角色包括 油头二世、变种吉娃娃、诺米、布朗尼、茶包先生 以及 凯西。zhǎn qū yǒu wǔ dà cháo liú qū yǔ duō zhǒng shù wèi hé chén jìn shì zhǎn shì, yě yǒu yuán shēng tái wān jué sè IP zhuān qū, xiàn chǎng shè yǒu shāng diàn yǔ shòu quán zhǎn shì, cān yù jué sè bāo kuò yóu tóu èr shì, biàn zhǒng jí wá wá, nuò mǐ, bù lǎng ní, chá bāo xiān shēng yǐ jí kǎi xīThe exhibition area has five major trend zones and various digital and immersive displays, as well as a native Taiwan character IP zone; on-site there are shops and licensed displays. Participating characters include Youtou II, Variant Chihuahua, Nomi, Brownie, Mr. Tea Bag, and Casey.建议提早预约以免排队。jiàn yì tí zǎo yù yuē yǐ miǎn pái duìIt is recommended to book early to avoid queues.

2026年台湾设计展分为两大部分：一是在修复后的空总（台湾当代文化实验场）以「晴空季」形式举办为期一个月的文化策展（8月1日至31日），另一部分则在南港展览馆1馆举办品牌与商业展（8月6日至12日），对一般民众主要开放8月8日至12日。nián Tái wān shè jì zhǎn fēn wéi liǎng dà bù fèn ： yī shì zài xiū fù hòu de Kōng zǒng （ Tái wān dāng dài wén huà shí yàn chǎng ） yǐ 「 qíng kōng jì 」 xíng shì jǔ bàn wéi qī yī gè yuè de wén huà cè zhǎn （ 8 yuè 1 rì zhì 31 rì ） ， lìng yī bù fèn zé zài Nán gǎng zhǎn lǎn guǎn 1 guǎn jǔ bàn pǐn pái yǔ shāng yè zhǎn （ 8 yuè 6 rì zhì 12 rì ） ， duì yì bān mín zhòng zhǔ yào kāi fàng 8 yuè 8 rì zhì 12 rì 。The 2026 Taiwan Design Expo is divided into two main parts: one is a month-long cultural curation titled "Clear Sky Season" held at the restored Air Force Headquarters (Taiwan Contemporary Culture Lab) from August 1–31; the other is a brands and commercial exhibition at Hall 1 of Nangang Exhibition Center from August 6–12, mainly open to the public August 8–12.

今年整体主题以「第零位元（Bit Zero）」讨论AI时代的创意变化，品牌展以「Future Everyday / 未来日常式」为副题，展区扩大并设置五大趋势专区，包括IP授权等主题。jīn nián zhěng tǐ zhǔ tí yǐ dì líng wèi yuán （ Bit Zero ） tǎo lùn AI shí dài de chuàng yì biàn huà ， pǐn pái zhǎn yǐ Future Everyday / wèi lái rì cháng shì wéi fù tí ， zhǎn qū kuò dà bìng shè zhì wǔ dà qū shì zhuān qū ， bāo kuò IP shòu quán děng zhǔ tí 。This year's overall theme, "Bit Zero," discusses creative changes in the AI era; the brands exhibition uses the subtitle "Future Everyday / Future Daily Style," expanding exhibition areas with five major trend zones, including topics like IP licensing.展览结合实体与数位沉浸式内容：短动画、走动式VR和多媒体展示并列呈现，并特别强调原创台湾角色IP，像是油头二世、变种吉娃娃、诺米、布朗尼、茶包先生与经典角色凯西都有参与或回归。zhǎn lǎn jié hé shí tǐ yǔ shù zì chén jìn shì nèi róng ： duǎn dòng huà 、 zǒu dòng shì VR hé duō méi tǐ zhǎn shì bìng liè chéng xiàn ， bìng tè bié qiáng diào yuán chuàng Tái wān jué sè IP ， xiàng shì yóu tóu èr shì 、 biàn zhǒng jí wá wá 、 Nuò mǐ 、 Bù lǎng ní 、 Chá bāo xiān shēng yǔ jīng diǎn jué sè Kǎi Xī dōu yǒu cān yù huò huí guī 。The exhibition combines physical and digital immersive content—short animation, walk-around VR, and multimedia displays—and emphasizes original Taiwanese character IPs such as Youtou II, Mutant Chihuahua, Nomi, Brownie, Mr. Tea Bag, and classic character Casey, all participating or returning.

主办单位表示今年展览规模与摊位数增加，并邀请多个国际品牌及海外买主现场或线上媒合。zhǔ bàn dān wèi biǎo shì jīn nián zhǎn lǎn guī mó yǔ tān wèi shù zēng jiā ， bìng yāo qǐng duō gè guó jì pǐn pái jí hǎi wài mǎi zhǔ xiàn chǎng huò xiàn shàng méi hé 。Organizers say the exhibition's scale and number of booths increased this year, and they invited multiple international brands and overseas buyers for on-site or online matchmaking.两个会场皆提供免费入场，但采线上预约加现场排队的双轨控流方式；liǎng gè huì chǎng jiē tí gōng miǎn fèi rù chǎng ， dàn cǎi xiàn shàng yù yuē jiā xiàn chǎng pái duì de shuāng guǐ kòng liú fāng shì ；Both venues offer free admission, but use a dual flow-control system of online reservations plus on-site queuing;线上预订自7月启动，每帐号每天限预约一个时段。xiàn shàng yù dìng zì 7 yuè qǐ dòng ， měi zhàng hào měi tiān xiàn yù yuē yī gè shí duàn 。Online reservations start in July; each account can reserve one time slot per day.建议参观者事先预约并以大众运输前往南港展馆，以减少等候与交通不便。jiàn yì cān guān zhě shì xiān yù yuē bìng yǐ dà zhòng yùn shū qián wǎng Nán gǎng zhǎn guǎn ， yǐ jiǎn shǎo děng hòu yǔ jiāo tōng bú biàn 。Visitors are advised to reserve in advance and take public transport to Nangang Exhibition Hall to reduce waiting and transportation inconvenience.

2026 年台湾文博会分成两个互相衔接的部分：整个八月（8 月 1 日至 31 日）在修复完成的空总举办为期一个月的文化策展，展场延伸至空总的战情广场；èr líng èr liù nián tái wān wén bó huì fēn chéng liǎng gè hù xiāng xián jiē de bù fèn ： zhěng gè bā yuè （8 yuè 1 rì zhì 31 rì） zài xiū fù wán chéng de kōng zǒng jǔ bàn wéi qī yī gè yuè de wén huà cè zhǎn ， zhǎn chǎng yán shēn zhì kōng zǒng de zhàn qíng guǎng chǎng ；The 2026 Taiwan Design Expo is divided into two interconnected parts: a month-long cultural curation at the restored Air Force headquarters throughout August (Aug 1–31), with the exhibition extending to the headquarters' Battle Plaza;以品牌与商务为主的展览在台北南港展览馆一馆登场，时间为 8 月 6 日至 12 日，且对一般民众开放的主要时段为 8 月 8 日至 12 日。yǐ pǐn pái yǔ shāng wù wéi zhǔ de zhǎn lǎn zài tái běi nán gāng zhǎn lǎn guǎn yī guàn dēng chǎng ， shí jiān wéi 8 yuè 6 rì zhì 12 rì ， qiě duì yī bān mín zhòng kāi fàng de zhǔ yào shí duàn wéi 8 yuè 8 rì zhì 12 rì 。The brand-and-business-focused exhibition debuts at Taipei Nangang Exhibition Hall 1 from Aug 6–12, with the main public-open period from Aug 8–12.

今年整体主题以「第零位元（Bit Zero）」关照人工智慧时代的创意变化，品牌展以副题「Future Everyday / 未来日常式」呈现。jīn nián zhěng tǐ zhǔ tí yǐ “dì líng wèi yuán (Bit Zero)” guān zhào rén gōng zhì huì shí dài de chuàng yì biàn huà ， pǐn pái zhǎn yǐ fù tí “Future Everyday / 未來日常式” chéng xiàn 。This year's overall theme, 'Bit Zero,' looks at creative changes in the AI era; the brand exhibition presents the subtitle 'Future Everyday / 未來日常式'.展览面积与参展单位较往年扩大，主办方表示邀请了数十个国际品牌，并安排多场线上与现场买家配对，强调国际化合作机会。zhǎn lǎn miàn jī yǔ cān zhǎn dān wèi jiào wǎng nián kuò dà ， zhǔ bàn fāng biǎo shì yāo qǐng le shù shí gè guó jì pǐn pái ， bìng ān pái duō chǎng xiàn shàng yǔ xiàn chǎng mǎi jiā pèi duì ， qiáng diào guó jì huà hé zuò jī huì 。The exhibition area and number of exhibitors have expanded compared to previous years; organizers say they invited dozens of international brands and arranged multiple online and onsite buyer matchings, emphasizing international collaboration opportunities.

展览内容跨物理与数位形式，品牌展规划五大趋势专区（包含 IP 授权区），并有短片动画、走动式 VR 与多媒体展示等沉浸式演出。zhǎn lǎn nèi róng kuà wù lǐ yǔ shù wèi xíng shì ， pǐn pái zhǎn guī huà wǔ dà qū shì zhuān qū （ bāo hán IP shòu quán qū ） ， bìng yǒu duǎn piān dòng huà 、 zǒu dòng shì VR yǔ duō méi tǐ zhǎn shì děng chén rù shì yǎn chū 。Exhibition content spans physical and digital forms; the brand exhibition plans five trend zones (including an IP licensing area) and features short animations, walk-around VR, and multimedia displays for immersive performances.当年特别强调台湾原创人物 IP，设置如「黑潮星球」等角色专区，现场并有相关商店与授权洽谈，参展角色名单亦包括油头二世、变种吉娃娃、诺米、布朗尼、茶包先生与经典角色凯西等。dāng nián tè bié qiáng diào tái wān yuán chuàng rén wù IP ， shè zhì rú “hēi cháo xīng qiú” děng jiǎo sè zhuān qū ， xiàn chǎng bìng yǒu xiāng guān shāng diàn yǔ shòu quán qià tán ， cān zhǎn jiǎo sè míng dān yì bāo kuò yóu tóu èr shì 、 biàn zhǒng jí wá wá 、 nuò mǐ 、 bù lǎng ní 、 chá bāo xiān shēng yǔ jīng diǎn jiǎo sè kǎi xī děng 。This year particularly emphasizes Taiwanese original character IPs, setting up character zones like 'Black Tide Planet'; the site includes related shops and licensing talks, and the exhibitor character list includes You Tou II, Mutant Chihuahua, Nomi, Brownie, Mr. Tea Bag, and classic character Casey, etc.

入场采免费制，但为疏导人流主办方采取线上预约加现场排队的双轴机制。rù chǎng cǎi miǎn fèi zhì ， dàn wèi shū dǎo rén liú zhǔ bàn fāng cǎi qǔ xiàn shàng yù yuē jiā xiàn chǎng pái duì de shuāng zhòu jī zhì 。Admission is free, but to manage crowds the organizers adopt a dual system of online reservations plus on-site queuing.七月开放线上预约，预约采固定日时段与场次限额，每个帐号每日仅能预约一个时段。qī yuè kāi fàng xiàn shàng yù yuē ， yù yuē cǎi gòu gù dìng rì shí duàn yǔ chǎng cì xiàn é ， měi gè zhàng hào měi rì jǐn néng yù yuē yī gè shí duàn 。Online reservations open in July; reservations use fixed date-time slots with session limits, and each account can reserve only one slot per day.参观动线以南港展览馆一馆交通便利为利，主办与媒体建议民众事先预约时段以减少现场排队等待。cān guān dòng xiàn yǐ nán gāng zhǎn lǎn guǎn yī guàn jiāo tōng biàn lì wéi lì ， zhǔ bàn yǔ méi tǐ jiàn yì mín zhòng shì xiān yù yuē shí duàn yǐ jiǎn shǎo xiàn chǎng pái duì děng dài 。The visitor flow benefits from the convenient transportation at Nangang Exhibition Hall 1; organizers and media suggest the public reserve a time slot in advance to reduce on-site queuing.