台东热气球节启幕:夜光秀、IP 气球与观光串连的夏日长展
Tái dōng rè qì qiú jié qǐ mù: yè guāng xiù, IP qì qiú yǔ guān guāng chuàn lián de xià rì cháng zhǎn
Taitung Balloon Festival Opens: Night Light Shows, IP Balloon, and a Long Summer Exhibition Linking Tourism
台东国际热气球嘉年华在今年夏季持续举行,活动自 2026 年 7 月 4 日起至 8 月 20 日止,为期 41 天(每周二休馆)。Tái dōng guó jì rè qì qiú jiā nián huá zài jīn nián xià jì chí xù jǔ xíng , huó dòng zì 2026 nián 7 yuè 4 rì qǐ zhì 8 yuè 20 rì zhǐ , wéi qī 41 tiān ( měi zhōu èr xiū guǎn ) 。The Taitung International Hot-Air Balloon Carnival continues this summer, running from July 4, 2026 to August 20, for 41 days (closed every Tuesday).主会场仍设在鹿野高台,并在市区与海岸等多个展示点同步展出,另有与台东博览会联动的周边活动,呈现全天候的旅游节目安排。Zhǔ huì chǎng réng shè zài Lù yě gāo tái , bìng zài shì qū yǔ hǎi àn děng duō gè zhǎn shì diǎn tóng bù zhǎn chū , lìng yǒu yǔ Tái dōng bó lǎn huì lián dòng de zhōu biān huó dòng , chéng xiàn quán tiān hòu de lǚ yóu jié mù ān pái 。The main venue remains at Luye Highland, with simultaneous displays in urban and coastal locations, plus peripheral events linked to the Taitung Expo, presenting all-day tourism programming.
开幕当天鹿野现场人潮众多,报导指出约有两万人到场观赏。Kāi mù dāng tiān Lù yě xiàn chǎng rén cháo zhòng duō , bào dào zhǐ chū yuē yǒu liǎng wàn rén dào chǎng guān shǎng 。On opening day Luye was very crowded; reports said about 20,000 people attended.主办单位说明,今年将邀请来自约 17 个地区的飞行员和热气球队参与,预计有近 40 颗热气球亮相,除了常见的系留体验与早晨自由飞外,也安排多颗特殊造型气球吸引家庭观众,包含与暑期家庭电影合作推出的「吉伊卡哇」角色造型气球,作为重要宣传亮点之一。Zhǔ bàn dān wèi shuō míng , jīn nián jiāng yāo qǐng lái zì yuē shí qī gè dì qū de fēi xíng yuán hé rè qì qiú duì cān yù , yù jì yǒu jìn sì shí kē rè qì qiú liàng xiàng , chú le cháng jiàn de xì liú tǐ yàn yǔ zǎo chén zì yóu fēi wài , yě ān pái duō kē tè shū zào xíng qì qiú xī yǐn jiā tíng guān zhòng , bāo hán yǔ shǔ qī jiā tíng diàn yǐng hé zuò tuī chū de 「 jí yī kǎ wā 」 jué sè zào xíng qì qiú , zuò wéi zhòng yào xuān chuán liàng diǎn zhī yī 。Organizers said this year they invited pilots and balloon teams from about 17 areas, expecting nearly 40 balloons to appear; besides tethered rides and morning free flights, several special-shaped balloons are arranged to attract families, including the 'Ji Yi Ka Wa' character balloon tied to a summer family film as a key promotional highlight.
日间活动以气球飞行和亲子互动为主;Rì jiān huó dòng yǐ qì qiú fēi xíng hé qīn zǐ hù dòng wéi zhǔ ;Daytime activities focus on balloon flights and parent–child interactions;夜间则以「热气球光雕秀」为卖点,结合无人机灯光与烟火,主办方在七月与八月多个晚间排出光雕+无人机/烟火的节目场次。Yè jiān zé yǐ 「 rè qì qiú guāng diāo xiù 」 wéi mài diǎn , jié hé wú rén jī dēng guāng yǔ yān huǒ , zhǔ bàn fāng zài qī yuè yǔ bā yuè duō gè wǎn jiān pái chū guāng diāo + wú rén jī / yān huǒ de jié mù chǎng cì 。At night the selling point is the 'hot-air balloon light show', combining drone lights and fireworks; organizers scheduled multiple evening shows in July and August featuring light sculptures plus drones/fireworks.部分晚会也安排表演嘉宾,节目表上例示某些场次会有知名歌手登台(例如 7 月 16 日场次列有 Bii 为演出之一),以丰富夜间人潮。Bù fèn wǎn huì yě ān pái biǎo yǎn jiā bīn , jié mù biǎo shàng lì shì mǒu xiē chǎng cì huì yǒu zhī míng gē shǒu dēng tái ( lì rú 7 yuè 16 rì chǎng cì liè yǒu Bii wéi yǎn chū zhī yī ) , yǐ fēng fù yè jiān rén cháo 。Some evening shows also include guest performers; the schedule lists known singers for certain sessions (for example Bii on July 16) to enrich nighttime crowds.
主办方同时发布了因天候或台风警报所需的调整办法:在特定天候下会暂停或变更系留体验,并在官方平台说明票务与退改流程,方便旅客安排行程。Zhǔ bàn fāng tóng shí fā bù le yīn tiān hòu huò tái fēng jǐng bào suǒ xū de tiáo zhěng bàn fǎ : zài tè dìng tiān hòu xià huì zàn tíng huò biàn gēng xì liú tǐ yàn , bìng zài guān fāng píng tái shuō míng piào wù yǔ tuì gǎi liú chéng , fāng biàn lǚ kè ān pái xíng chéng 。Organizers also released adjustment measures for weather or typhoon warnings: tethered experiences will be suspended or changed under certain conditions, and the official platform explains ticketing and refund/change procedures to help visitors plan.县府与观光单位指出,本届系列活动与台东博览会合计在七月中旬已吸引约 16 万人次参与,显示对地方商家与夜间经济具有推动效果。Xiàn fǔ yǔ guān guāng dān wèi zhǐ chū , běn jú xì liè huó dòng yǔ Tái dōng bó lǎn huì hé jì zài qī yuè zhōng xún yǐ xī yǐn yuē 16 wàn rén cì cān yù , xiǎn shì duì dì fāng shāng jiā yǔ yè jiān jīng jì jù yǒu tuī dòng xiào guǒ 。The county government and tourism units said the series, together with the Taitung Expo, drew about 160,000 participants by mid-July, showing it boosted local businesses and the nighttime economy.
整体而言,活动既有早晨的观光亮点,也以夜间视觉秀与影视 IP 合作延长停留时间,主办单位期望借此带动地方消费并建立暑期常态性的观光节庆品牌。Zhěng tǐ ér yán , huó dòng jì yǒu zǎo chén de guān guāng liàng diǎn , yě yǐ yè jiān shì jué xiù yǔ yǐng shì IP hé zuò yán cháng tíng liú shí jiān , zhǔ bàn dān wèi qī wàng zhì cǐ dài dòng dì fāng xiāo fèi bìng jiàn lì shǔ qī cháng tài xìng de guān guāng jié qì pǐn pái 。Overall, the event offers morning sightseeing highlights and extends stays via nighttime visual shows and collaborations with film/TV IP; organizers hope this will drive local consumption and establish a regular summer tourism festival brand.