FarEasTone 推出去哪吃一站式美食平台并扩展私厨服务
FarEasTone tuī chū qù nǎ chī yī zhàn shì měi shí píng tái bìng kuò zhǎn sī chú fú wù
FarEasTone launches a one‑stop 'Taste Taiwan' food platform and expands private‑chef services
6月11日,FarEasTone 对外宣布其「去哪吃 Taste Taiwan」应用完成新一轮功能升级。liù yuè shí yī rì , FarEasTone duì wài xuān bù qí 「 qù nǎ chī Taste Taiwan 」 yìng yòng wán chéng xīn yī lún gōng néng shēng jí .On June 11, FarEasTone announced that its 'Taste Taiwan' app has completed a new round of functional upgrades.该应用由子公司聚流平台科技开发运营,四月上线后约两个月内已吸引约二十万用户注册,公司并披露自上线以来约七成的留存率,显示初期用户黏性良好。gāi yìng yòng yóu zǐ gōng sī jù liú píng tái kē jì kāi fā yùn yíng , sì yuè shàng xiàn hòu yuē liǎng gè yuè nèi yǐ xī yǐn yuē èr shí wàn yòng hù zhù cè , gōng sī bìng pī lù zì shàng xiàn yǐ lái yuē qī chéng de liú cún lǜ , xiǎn shì chū qī yòng hù nián xìng liáng hǎo .The app is developed and operated by the subsidiary Juliu Platform Technology. Since its launch in April, it has attracted about 200,000 registered users within two months. The company also disclosed a retention rate of about 70% since launch, indicating good initial user stickiness.
本次升级的亮点包括「人气私厨预订」,首波约二十家私厨与厨师主导的用餐场所上架(公司举例承家私厨、隐食家、喂公子吃咖喱等)。běn cì shēng jí de liàng diǎn bāo kuò 「 rén qì sī chú yù dìng 」 , shǒu bō yuē èr shí jiā sī chú yǔ chú shī zhǔ dǎo de yòng cān chǎng suǒ shàng jià ( gōng sī jǔ lì chéng jiā sī chú 、 yǐn shí jiā 、 wèi gōng zǐ chī kā lǐ děng ) .Highlights of this upgrade include 'Popular Private Kitchen Reservations', with an initial batch of about 20 private kitchens and chef-led dining venues listed (the company cites Chengjia Private Kitchen, Yinshijia, Wei Gongzi Chi Curry, etc.).此外,平台将权威美食榜单(「500碗」「500甜」「500盘」)整合进可搜索的美食地图,便于用户按榜单或地图发现餐厅,目标是把分散的餐饮信息串联为一套完整流程。cǐ wài , píng tái jiāng quán wēi měi shí bǎng dān ( 「 500 wǎn 」 「 500 tián 」 「 500 pán 」 ) zhěng hé jìn kě sōu suǒ de měi shí dì tú , biàn yú yòng hù àn bǎng dān huò dì tú fā xiàn cān tīng , mù biāo shì bǎ fēn sàn de cān yǐn xìn xī chuàn lián wéi yī tào wán zhěng liú chéng .In addition, the platform has integrated authoritative food lists ('500 Bowls', '500 Sweets', '500 Plates') into a searchable food map, making it easy for users to discover restaurants by list or map, with the goal of connecting scattered dining information into a complete process.
FarEasTone 也强调商家生态已初具规模,平台聚合数千家商户并与多家连锁餐饮与饭店结盟,包括添好运、双月食品社、小蒙牛、汉堡王、胜博殿与台北 Courtyard、六福万怡等;FarEasTone yě qiáng diào shāng jiā shēng tài yǐ chū jù guī mó , píng tái jù hé shù qiān jiā shāng hù bìng yǔ duō jiā lián suǒ cān yǐn yǔ fàn diàn jié méng , bāo kuò tiān hǎo yùn 、 shuāng yuè shí pǐn shè 、 xiǎo méng niú 、 hàn bǎo wáng 、 shèng bó diàn yǔ tái běi Courtyard 、 liù fú wàn yí děng ;FarEasTone also emphasized that the merchant ecosystem has begun to take shape, with the platform aggregating thousands of merchants and forming alliances with many chain restaurants and hotels, including Tim Ho Wan, Shuangyue Food, Little Sheep, Burger King, Saboten, and Taipei Courtyard, Courtyard by Marriott Taipei, etc.;并透过与信用卡与支付业者的合作推出共同品牌优惠与早鸟折扣,以带动用户注册并提升交易频次。bìng tòu guò yǔ xìn yòng kǎ yǔ zhī fù yè zhě de hé zuò tuī chū gòng tóng pǐn pái yōu huì yǔ zǎo niǎo zhé kòu , yǐ dài dòng yòng hù zhù cè bìng tí shēng jiāo yì pín cì .And through cooperation with credit card and payment providers, they have launched co-branded offers and early-bird discounts to drive user registration and increase transaction frequency.
公司将产品定位为「搜寻→预订→导航→用餐→评论→分享」的一站式服务,并设定到2026年底争取约一百万注册用户。gōng sī jiāng chǎn pǐn dìng wèi wéi 「 sōu xún → yù dìng → dǎo háng → yòng cān → píng lùn → fēn xiǎng 」 de yī zhàn shì fú wù , bìng shè dìng dào 2026 nián dǐ zhēng qǔ yuē yī bǎi wàn zhù cè yòng hù .The company positions the product as a one-stop service of 'Search → Reservation → Navigation → Dining → Review → Sharing', and has set a goal to strive for about one million registered users by the end of 2026.FarEasTone 表示,此举旨在整合台湾庞大的外食市场与分散信息,方便消费者更快找到合适餐厅并完成消费体验。FarEasTone biǎo shì , cǐ jǔ zhǐ zài zhěng hé tái wān páng dà de wài shí shì chǎng yǔ fēn sàn xìn xī , fāng biàn xiāo fèi zhě gèng kuài zhǎo dào hé shì cān tīng bìng wán chéng xiāo fèi tǐ yàn .FarEasTone stated that this move aims to integrate Taiwan's vast dining-out market and scattered information, making it convenient for consumers to find suitable restaurants faster and complete their consumption experience.